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· Advanta Team

5 Tips for High-Converting SMS Campaigns

sms best-practices marketing

Make Every Character Count

SMS is one of the most effective communication channels — with open rates over 90%, it outperforms email by a wide margin. But to get the best results, you need to craft your messages carefully. Here are five tips to help you create high-converting SMS campaigns.

1. Keep It Short and Clear

SMS messages have a 160-character limit for a single part. While you can send multi-part messages, shorter is almost always better. Get to the point quickly and make your call-to-action obvious.

“Hi [Name], your order #12345 has shipped! Track it here: https://bit.ly/abc”

2. Personalize Every Message

Use merge tags to personalize your messages. A message that includes the recipient’s name feels more human and gets better engagement. Advanta Plus supports dynamic personalization tokens in all message types.

3. Time It Right

Don’t send messages at odd hours. Schedule your campaigns for times when your audience is most likely to engage. Our scheduling feature makes this easy — set it once and let the platform handle the rest.

4. Include a Clear CTA

Every message should have one clear action you want the recipient to take. Whether it’s clicking a link, replying with a keyword, or visiting a store — make it obvious.

5. Test Before You Send

Always preview your message before launching a campaign. Use our mobile preview feature to see exactly how your message will look on a phone. And if something goes wrong, our purge feature lets you clear the queue instantly.

Ready to start your first SMS campaign? Sign up for free and get KES 50 in credits to test drive the platform.